Eleventh Street
The Full Story
Eleventh Street
I’m Grace, the founder of Eleventh Street.
My passion for beauty began during the COVID pandemic, when I started doing my own lashes and discovered how much I loved the feeling of looking and feeling my best. That interest grew into something much bigger, leading me to choose Hair & Beauty as a GCSE and eventually begin working in a local salon as a Saturday girl.
I went on to complete an apprenticeship and my Level 2 Beauty Therapy qualification, developing my skills and gaining experience with real clients along the way.
When the salon I had been working in closed, I was faced with an unexpected turning point. Rather than letting that stop me, I decided to create something of my own.
I went on a completed more courses such as nail enhancements, brow laminations and lash lifts.
In May 2026, Eleventh Street opened as my own home beauty studio.
I started with just two clients. Today, I am proud to have built a regular clientele of clients, something that has given me a huge amount of confidence in myself and in the business I am building.
Eleventh Street is the result of taking a difficult change and turning it into an opportunity to create something that is truly mine.
Mission
At Eleventh Street, my mission is to provide high-quality, personalised beauty treatments in a welcoming and relaxing home-studio environment. I aim to make every client feel comfortable, confident and cared for, while creating beautiful results through attention to detail, professionalism and my genuine passion for the beauty industry. My goal is for every appointment to be a positive experience and for every client to leave feeling their absolute best.
Vision
My vision for Eleventh Street is to build a recognised and trusted beauty brand that continues to grow alongside my passion and experience. I want to create a business that is known for beautiful results, high standards and a personal touch, while continually expanding my knowledge, developing new skills and creating exciting opportunities for both my clients and my future within the beauty industry.
The Eleventh Street Experience
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