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The Full Story

About

Welcome to Eleventh Street! My name is Grace, and my passion for beauty blossomed during the COVID pandemic. I took my first steps into the beauty world by pursuing hair and beauty as a GCSE, which led me to work as a Saturday girl in a local salon. After completing an apprenticeship and earning my Beauty Therapy Level 2, I further enhanced my skills with specialized courses in nail enhancements and eye treatments. Although my journey took an unexpected turn when my previous salon closed, it inspired me to my own at-home studio, where I can share my for beauty with you!

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Mission

At Eleventh Street, my mission is to provide high-quality, personalised beauty treatments in a welcoming and relaxing home-studio environment. I aim to make every client feel comfortable, confident and cared for, while creating beautiful results through attention to detail, professionalism and my genuine passion for the beauty industry. My goal is for every appointment to be a positive experience and for every client to leave feeling their absolute best.

Vision

My vision for Eleventh Street is to build a recognised and trusted beauty brand that continues to grow alongside my passion and experience. I want to create a business that is known for beautiful results, high standards and a personal touch, while continually expanding my knowledge, developing new skills and creating exciting opportunities for both my clients and my future within the beauty industry.

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